Beer Labels the bold and the beautiful.

When it comes to the label of a beer i often wonder how long it took someone to think up the name? Was is after a few beers? Was it a marketing ploy? Was it just to take the piss?Is it hard to take the beer serious when you cant get past the label? Well if your like me and you buy to try anyway there doing something right.

Take this Australian Ale for example.

Piss beer so it amuses you for one 6 pack or maybe even a carton if your easily amused. But for me there is more to a beer then the packaging its package in.

Mountain Goat 4.5%

I like the concept behind this microbrewery that places emphasis on the importance of being Eco friendly( They have a rain catchment in which they then use in the brewing process in 18months 200000 litres of water has been reused.) Worth a look "http://goatbeer.com.au/our-story/green-goat The label is unique and eye catching the beer itself has a real deep ale taste with a sweet floral finish. It is a has a balanced complexity of live bite followed with a refreshing smoothness

Feral brewing

Feral BrewingFeral White 4.6%

Despite the label catching my glance this beer served up more then i expected. As its description implied its a whitish cloudy color. It is brewed with orange peel and coriander (thats cilantro for you Americans) A great beer offering a whole other dimension when it comes to texture, body and flavor.
Burleigh brewing Co

The Hef.

In true Australian fashion we have slanged the famous Hefeweizen

Its an unfiltered wheat beer brewed on the famous Australian coastline of the Gold-coast. It brags to carry a delightful fuity character of bananas and cloves which i was unable to detect. It did offer up a nice creamy body but i would prefer a bit more bite.

Im a fan of there marketing emphasizing on the surrounding surfing culture great idea and when i think of it am surprised no one has thought of this before. I will be sure to swing around to the brewing company when Im on competing at the Roxy Pro this February.